1.SMM means marketing on social networks, or the promotion of goods and services through digital media. Learn how to run a promotional campaign and increase traffic to your website.
Social Media Marketing (SMM) is a type of internet marketing which uses the benefits of social networking sites as a tool of promoting websites, thus increasing traffic towards them and learning from users’ direct reactions.
SMM is based on the principle of organic search, which basically means that when the website or its connected social network page is more active, the website’s position on search engines rises, i.e. it will be in seen the first few results.
Considering the fact that 90% of users searching the internet do not look any further than the first page of the search engine, and that 70% clicks on the first three results only, it is obvious that the position on the first page of the search engine is the only goal to strive for when optimizing a website.
BB Ki Vines is now a global sensation in the YouTube community. Bhuvan Bam uploads regular content on his YouTube channel which is focussed on the category of humor/comedy. He plays 4-5 characters himself in order to keep his audience entertained.
He resides in Delhi and apart from maintaining his YouTube channel, Bhuvan is also a musician by profession and earns his living by doing live shows. Since his school days he has been making people laugh and ever since his random videos that went viral, he became popular.
His channel was recently awarded as the fastest growing channel in the YouTube community. With more than 6.5 million Subscribers, BB Ki Vines sits on the top spot of the Top Indian YouTubers list.
Amit Bhadana is yet another Indian content creator who is popular in the YouTube community. On his channel, he basically creates content that is categorized under comedic sketches. Some of his top videos on the channel are featuring slice of life content.
His basic aim with his content is to make his audience laugh. With more than 4.8 million Subscribers, Amit Bhadana sits on the second spot of the Top 10 Indian YouTubers list.
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Sandeep Maheshwari is one of the fastest growing entrepreneurs in India. He is the founder and CEO of Imagesbazaar.com, the largest collection of Indian images. He is a motivational speaker and is well known for his free Life-Changing Seminars.
He has started his own YouTube channel in order to motivate and inspire young minds. You will find content related to personality development, public speaking, mediation, fear of something and seminars on his YouTube channel.
He also created various series of content to keep his audience informed about various aspects of life. With more than 4.5 million Subscribers, Sandeep Maheshwari sits on the third spot of the Top Indian YouTubers list.
Nisha Madhulika is one such Indian content creator who has been a saviour to the YouTube community. She helps you learn cooking in the most simple manner. At the age of 52, she started her own YouTube channel with her passion for cooking.
Before that, she started her blog in 2007 which was an instant hit. Her husband used to help her in the shooting, editing and publishing her YouTube videos in the early days. But now since the scale has gone up significantly, she has a team of 5 who help her in doing that. Recently YouTube picked her channel for advertising across platforms.
With more than 3.6 million Subscribers, Nisha Madhulika sits on the fourth spot and is considered among Top YouTubers in India for food recipe videos.
Sanam is yet another Indian content creator who has gained swift popularity in the YouTube community. Sanam is an Indian band which comprises of the band members – Sanam Puri, Samar Puri, Keshav Dhanraj & Venky S.
They started off their YouTube channel by uploading reprise versions of old Indian songs and gradually started uploading new original music as well. Some of their popular tracks are new versions of old Bollywood songs and that’s how they have built their fan base over the years.
With more than 3.6 million Subscribers, Sanam sits on the fifth spot of the best YouTubers in India list.
Ashish Chanchlani is an Indian creator who has initially gained popularity through the platform Vine and later moved on to YouTube with his own channel. The content on his channel is aimed at the mass audience where he is trying to make them laugh with his comedy sketches.
His content is highly Indianised in order to make it relatable to his audience. With more than 3.4 million Subscribers, Ashish Chanchlani Vines sits on the sixth spot of the Top 10 Indian YouTubers list.
The Viral Fever is the one-stop platform for all sorts of entertainment in the Indian YouTube community. It is India’s leading online entertainment company and is the team behind acclaimed and widely loved web-series like Pitchers, Permanent Roommates, Tripling, Humorously Yours, and Bachelors.
TVF has created young India’s favorite digital entertainment, catering to their changing tastes and trends. The content on their channel has a good mix of one-off videos and web series content. With more than 3.4 million Subscribers, The Viral Fever sits on the seventh spot and is considered as one of the Top YouTubers in India.
All India Bakchod is India’s best comedy collective on YouTube which comprises of the members – Tanmay Bhatt, Rohan Joshi, Gursimran Khamba and Ashish Shakya. This group maintains a YouTube channel that shows their comedy sketches and parodies on various topics and much of their reputation was initiated through their online presence.
The group was formed initially by Tanmay Bhatt and Gursimran Khamba, who were later joined by stand-up comedians Rohan Joshi and Ashish Shakya. The group, which has very little money when it started out, relied only on social media to promote their work. With more than 2.9 million Subscribers, All India Bakchod sits on the eight spot of the Top Indian YouTubers list.
CarryMinati is yet another popular YouTuber that hails from India. The man behind this channel is Ajay Nagar. He is funny, witty and hilarious who lives in Faridabad with his family. When he was in VI standard, he started his YouTube channel.
His first channel was STEALTHEARZ where he uploaded his football skills and tricks.But, the channel was not that successful.Later in 2014, he started his channel “CARRY DEOL” and renamed it to “CARRY MINATI” in 2015. With more than 2.6 million Subscribers, CarryMinati sits on the ninth spot of the Top Indian YouTubers list.
Kabita’s Kitchen is yet another cooking-centric YouTuber that hails from India. She focuses on creating and posting recipe videos which are easy to recreate and can be cooked with the ingredients which are easily available.
Her channel primarily focuses on Indian cuisine and sometimes recipes from other cuisines as well. With more than 2.6 million Subscribers, Kabita’s Kitchen is one of the Top YouTubers in India
I love to explore challenging opportunities in the field of Digital Media. Primarily, my skills revolve around Digital Video in terms of Content Strategy/Marketing, Analysis and Audience Development. My natural affinity towards diverse audio-visual content across platforms helps me develop a multitude of perspectives. In totality - I'm a keen learner, collector of new enriching experiences and have an undying conviction to always stay curious in life
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
VIDEO: SEO Explained
New to SEO? Start with this quick and easy to understand video about search engine optimization. It’ll quickly cover the basics:
To kickstart or advance your career it’s a good idea to think about getting training in at least one or two specialty areas unless you’re in or gunning for management, in which case you’ll probably need to know quite a bit about them all.
What digital skills are in demand?
The digital economy is embedded in every corner of our lives, and it’s not going anywhere. There’s a solid budget going into digital marketing now as opposed to traditional marketing.
93% of online activity starts with a search engine and ensures the continued effectiveness of SEO as a superior marketing strategy while about 80% of Americans make an online purchase at least once a month. Anyone thinking about starting or leading a business needs to have a basic understanding of digital marketing in order to convert customers.
There is plenty of room for people looking to enter the world of digital marketing and related careers. In 2019, some of the most in-demand skills are content creation and curation, social media strategy, martech and analytics, which is great news for those who veer towards the creative, social and business end of the spectrum.
For those who are more technically minded, there’s still plenty of demand and quite a high earning potential for those who specialize in technologies like SEO and SEM since this is what can be at the base of what drives profits in any business.
Content marketing relies on traffic and anyone with the technical expertise to analyze these patterns is going to be a valuable asset, especially as these types of jobs become more complex with the advent of artificial intelligence and machine learning.
So, now you know what digital marketing is and what the demand is, what are the benefits?
By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before.
Bigger budgets, increased pay and more career choice are just some of the benefits digital marketing professionals can look forward to this year and beyond.
Debating over whether to change career direction or what to study next? You might want to discover the 7 big digital marketing benefits first. They’re good, we promise.
But first, let’s look at what digital marketing is and what skills are in demand!
What is digital marketing?
In some ways, digital marketing is not that different from traditional marketing: you’ve got a product that you need to sell, and looking to ways to engage with customers to build brand awareness and eventually ‘close’ a sale.
Digital marketing encompasses more roles and skills than ever before, and it’s this flexible, versatile nature of the business that makes it so fascinating and exciting.
What types of digital marketing jobs are there and what topic areas would they cover?
There are a wide range of digital marketing jobs out there meaning there are a huge variety of career options.
To kickstart or advance your career it’s a good idea to think about getting training in at least one or two specialty areas unless you’re in or gunning for management, in which case you’ll probably need to know quite a bit about them all.
What digital skills are in demand?
The digital economy is embedded in every corner of our lives, and it’s not going anywhere. There’s a solid budget going into digital marketing now as opposed to traditional marketing.
93% of online activity starts with a search engine and ensures the continued effectiveness of SEO as a superior marketing strategy while about 80% of Americans make an online purchase at least once a month. Anyone thinking about starting or leading a business needs to have a basic understanding of digital marketing in order to convert customers.
There is plenty of room for people looking to enter the world of digital marketing and related careers. In 2019, some of the most in-demand skills are content creation and curation, social media strategy, martech and analytics, which is great news for those who veer towards the creative, social and business end of the spectrum.
For those who are more technically minded, there’s still plenty of demand and quite a high earning potential for those who specialize in technologies like SEO and SEM since this is what can be at the base of what drives profits in any business.
Content marketing relies on traffic and anyone with the technical expertise to analyze these patterns is going to be a valuable asset, especially as these types of jobs become more complex with the advent of artificial intelligence and machine learning.
So, now you know what digital marketing is and what the demand is, what are the benefits?
1. Become an In-Demand Professional
You’ve heard of the digital skills gap, right? By 2020, 2 million new digital jobs are expected in the U.K. alone and not enough digital professionals to fill them.
This provides those studying digital marketing with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply. Always a good move.
During the global recession, recent graduates were plunged into a world of uncertainty, job scarcity and all around terribleness. Wouldn’t it be nice to gain a fresh set of skills that could future-proof your career, increase your job security and even enhance career progression?
The most important thing for you is that you need to take back control of your career and reestablish the confidence you lost during the recession. Remember this: companies still want valuable skills – you might just need to turn them digital.
According to Marketing Hiring Trends demand for digital marketing professionals outstrips supply with 44% of companies wanting to hire more marketers. It’s time you took advantage.
Top Tip: Before you embark on your digital marketing career, find out what the most in-demand digital marketing skills are.
2. Benefit from More Career Choice
As digitization continues across industries, companies across the world from start-ups to established corporates are seeking digital professionals with relevant experience.
Digital titans such as Google and Airbnb are always on the lookout for new talent particularly in the area of emerging technologies as artificial intelligence becomes more mainstream and offers scalability. In terms of customer value using AI can help drive personalization and response times to queries using technology such as chatbots.
With such a wide array of new opportunities available, digital marketers can afford to be picky about the type of company they’d like to work for. We’d encourage you to take advantage of this choice and think of what kind of business best suits your career needs.
Top Tip - Research potential sectors:According to the 2018 Marketing Week Career and Salary Survey, the top five areas to work in as a marketer are automotive, travel, education and gaming and gambling.
3. Get Paid More Than Your Peers
We’ve already talked about how demand for digital marketing professionals is exceeding supply. In traditional economics we all know what happens next – the value of the product increases along with the price. When you’re working in a fruitful industry with a large skills shortage you can think of yourself like a commodity – and negotiate your salary accordingly.
A recent survey by The Creative Group projects a substantial increase for marketing professionals. For example, the median salary for a CMO in a corporate setting in the U.S. is expected to be $164,000.
What’s interesting and beneficial about the job market for digital professionals is that there is huge competition for skilled talent regardless of industry.
This means that individuals with the right skills can negotiate for great salaries but also land great benefits and perhaps even bonuses depending on their role.
4. Kickstart Your Career Easily
In more traditional careers like advertising you’d have to wait for a coveted internship or graduate placement to open up so you can gain experience and create your own portfolio. The digital marketing world, however, provides a host of opportunities for you to kickstart your own career before you even set foot in a workplace.
Want to stand out to potential employers? Invest in building a powerful social media presence, gain your own Twitter followers, start your own blog and contribute to relevant online conversations. There are a whole host of online exams you can take to boost your CV and showcase your digital marketing knowledge.
There have been plenty of examples of people who have been hired after showcasing their talent and abilities through social media. For example, Dublin based fashion illustrator, Holly Shortall got noticed when she tweeted her illustrations to celebrities online. A number of glossy magazines and top fashion brands then approached her and commissioned her work.
Due to high demand for digital marketing skills and the fact you can apply this knowledge to any sector or role makes this an agile career.
So, if you choose a career path or specialization in this sector and decide to pivot later, you’ll probably only need a little training to upskill or hone in order to make the switch.
In this sense, you can build on existing skills while still learning new ones, but still stay in the same field.
That means that tere’s plenty of choices and ongoing learning opportunities, where different skills fit together in different ways.
Top tip: Keep abreast of new developments and trends and embrace continuous learning as a way to leanr new skills that can become invaluable to a current or prospective employer.
6. Work with Different People Every Day
As it’s such a dynamic sector with a range of disciplines, you’re likely to meet and work with individuals from different backgrounds and different interests.
Whether it’s a new client, a colleague with an interesting specialty, or finding fun ways to engage and expand your audience, anyone with an interest in working with people will do well in the social and business end of this career.
And if you’re a little more on the introverted side, you can stay behind the scenes doing writing or web work. An added bonus to this is that you can manage and work with freelancers from any corner of the world who can ring a new dimension and perspective to your work.
Whatever your role, the sector guarantees a lack of boredom in your professional life!
Top tip: Embrace new opportunities such as training events or breakfast networking meetings to gain new knowledge and meet influential peers.
7. Get to Be Creative (and Experiment)!
Not only is there plenty of opportunities for creatives to do their thing in writing, design and even video and audio production, there’s also plenty of room for day-to-day creativity in a general sense.
After all, in such a dynamic environment there will always be new a need for new ways to think of marketing products, solving problems, conducting A/B tests, improving customer experience and engaging audiences.
In addition, the speed or digital marketing lends itself to experimentation as companies want creative ways to captalize on things that are working in the business as long as those that could perform better.
For example, imagine your blog gets a huge amount of traffic but the conversion rate is low? Or some markets are underperforming in Google Ads? Perhaps A/B testing would help to see what customers are doing on the blog. Or adding a U.S flag to the introduction to a video would drive engagement with an Amnerican audience.
Top tip: Embrace creativity and experimentation as they can hugely benefit your role and give you the opportuity to approach issues or roadblocks in a different way.
How Do You Become a Digital Marketing Professional?
If you have a background in marketing management, copywriting, web development or even design, you already possess plenty of transferable skills to go into digital marketing.
You’ll probably want to get started on your own personal branding and build a portfolio in order to build your own unique digital presence.It’s tough to stay on top of all of the latest trends, but getting a solid understanding of the basics of up and coming trends like AI and virtual reality in the context of how they’re being used for marketing is an excellent place to put your focus as well.
You should certainly make sure that your social media streams are consistent with your skills and aptitude--in other words, talk about what you are interested in and learning about publicly and as often as you can.
Start a blog over at Medium and join some Facebook groups in your field of interest. You’ll want to also look for a comprehensive, reputable training program to get official certification in one or more core areas.
Once you’re officially certified, you’ll then have a leg-up amongst your peers when it comes to searching for fulfilling opportunities.
Final Thoughts
Ultimately, there are huge opportunities for digital professionals across roles and industries.
As digitization continues at a rapid pace, employers on a global scale are seeking out skilled employees that can fill the skills gaps in their organizations and drive business objectives such as leads, revenue, and brand awareness.
Future-proof your career with a knowledge of digital marketing to enjoy a fast-paced and enjoyable career and competitive salary.
